“Talents with collars blue, For you I pine away; So much I long for you, My heart aches night and day.” With “China” as the last name and “Paper” as the first name, the company seeks supreme aspirations and interests from traditional culture. Combining “Guo”(traditional style and cultural elements) with “Chao”(contemporary trends), China Paper fully utilizes natural materials and exquisite craftsmanship polished over nearly a century, integrates thousand-year-long papermaking process into modern technology, and launches a new household paper brand, Collar Blue.